but after michael jackson -- [laughter] it's true. but after michael jackson, madison avenue started to reconsider its assumptions. shorting white talent and black talent on opposite sides of the street officially became a terrible idea in 1992. mc hammer was hired to be the spokesman for kentucky fried chicken n. a now-infamous commercial, mc hammer rolls into a small town kny, and -- kfc, and no one behind the hammer can believe he's mc hammer. so he does his flashy hammer dance, and they give him some fried chicken. [laughter] every black person looked up at the tv set and said, really? black man dancing for chicken? [laughter] america was becoming an increasing ri multicultural marketplace, but madison avenue couldn't communicate with it own customers. there was no going back. no meter how the -- black kids -- [inaudible] ever true to its nature, corporate america followed the money. general market agencies started big footing black agencies muscling in on their turf and kept making horrible mistakes in the process. madison avenue